In March 2023, I was in the middle of a launch for my high ticket coaching program, Yay for 100K™ when...

...I decided to cancel the launch 😲

Reader, this was simultaneously one of the hardest and easiest things I've ever done.

Have you ever felt something in your bones?

Something that didn't make a lot (if any) logical sense but that you KNEW you needed to do?

That's what happened to me.

What I didn't realize at the time is that I was having an epiphany about the kind of business I want to build.

You see, I had unintentionally built a business doing work I love...

...that required me to work full time in order to function. Eesh!

I realized that I couldn't keep it up.

There was NO WAY for me to continue growing my high-ticket program with a 6-month old at home. Both required so much energy and attention from me.

The baby won lol 👶🏻

When I cancelled my launch, it sent me on a year-long journey to figure out my new business model.

During that time, my revenue fell. Then I had a miscarriage.

It was a lot.

Work-wise I kept testing out different offers and models but none of them felt right. (Do you remember my short lived e-commerce shop, the Yay for Business shop?)

I'm a mentally tough entrepreneur, goddamnit, but I was working my ass off and making very little progress!

And while ultimately I wound up making the same amount of money in 2023 as in 2022, I had fallen into a scarcity trap.

The longer this went on, the more normal it felt.

I'm not proud to admit this but...

...I accepted paying myself a lower salary.

...I let debt sit on my credit card.

During The CEO Retreat in September, I snapped out of it.

The environment, the mindset work, the conversations with other entrepreneurs...it was what I needed to decide "enough is enough".

After that retreat I finally made key decisions about my business model and tough decisions about my finances (ones I had been avoiding!)

I became a solopreneur for the first time in a DECADE.

I went balls to the wall with marketing in January and broke every system in my business so that I could make a declaration to the universe that I wasn't going to sit in scarcity anymore.

2023 was one of the hardest years of my life-- a "Jedi training year" as I like to call them.

At times, it felt like going backwards, but I was simply taking a step back to rebuild the foundations for my business to make sales seamlessly.

✅ The mindset work I did during this time made me realize what I really wanted, how much money I wanted to make, and how to turn my so-called obstacles into opportunities.

✅ The offers I'm selling are packaged to be irresistible to my ideal clients.

✅ My sales funnels are there to ensure that I can make sales any time of day (often I wake up to notifications of new sales!)

And now my job is to grow!!

The Become a Sales Magnet LIVE event on May 23 is all about snapping out of a rut so you can align your energy + actions with your revenue goal for 2024.

⭐️ It's a special day for you to focus on what matters most in achieving your goals for this year-- a day to step out of the day-to-day work to work ON your business.⭐️

It's a day for me to share my best tips + tricks LIVE before I give birth to baby #2 (BTW It's no coincidence that I found out I was pregnant right after getting home from The CEO Retreat. THAT is the power of an energetic shift!)

You're already invited to join me!

All you have to do is say YES to the following...
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Let's f*cking do this!

Courtney
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Your Sales Copywriting Teacher
Creator, The Sales Page Kit™​

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